Cecilia Mwangi (Miss World Kenya 2005) who is The Anti-Jigger ambassador has played big role in helping children infested with jiggers.
In October 2010 during Miss World Competition held in Sanya – China. “Beauty with Purpose Crown” was won by Natasha Metto (Miss World Kenya 2010)
This was due to her collaboration with Cecilia Mwangi in eradication of jiggers.
This prompted the visit to Kenya by Miss World 2010 Alexandria Mills, the president of Miss World Julia Morley and other dignitaries to present the award. During this Historic visit of a reigning Miss World they visited those affected by jiggers in Mathira in Nyeri County
In 2012 Ashleys partnered with EABL through their Snapp Brand to select Kenya’s representative to Miss World 2012. Having been well equipped for stardom, Miss World Kenya 2012 Shamim Ali defied all odds to make it to the top-15 semi finalists out of 115 across the world during Miss World Competition held at the Dongsheng Stadium in Ordos China.
Among the 15 finalists only two African countries were represented, Kenya and South Sudan. Shamim managed to bag the Miss Africa position of first runners up and South Sudan’s clinched the ‘Continental Beauty Queen’ title. (Miss Africa).
Miss World Kenya 2012 also raised $16,000 (Sh1, 345,000) during a charity dinner and was among top 5 in the category ‘Beauty with a Purpose’.
Kenya was last crowned ‘Continental Beauty Queen’ in 2000, with the title belonging to Yolanda Masinde. Before that, the country boasted the title thrice before; (in 1990) Aisha Lieberg, (in 1988) Diana Neilor and (in 1984) Khadija Adam Ismail, earning us a joint 12th place overall continental clinch with West African neighbours Nigeria.