Mr and Miss World Kenya
Similarly as Eric Morley approached the first Miss World pageant, the franchise aims to capture the fresh mood of optimism within the pageant and to reinvigorate the continent of Africa and its pride in the beauty of the African Man and Woman.
In 2002, Mr and Miss World Kenya – the oldest and most widely recognized pageant in the country took on a positive turn under the management of Ashleys Kenya Limited starting a journey of status restoration and reinvigoration.
Ashleys Kenya Limited has over the years been recognized as a key player within the beauty industry. Its concerns regarding management, low publicity and general public interest and perceived lack of commitment during previous years prompted the company to acquire the franchise for the pageant.
The pageant in the last eighteen years has attracted well over 10,000 contestants to the pageant showcasing before live audiences of over 500 people and on televised audience of over five million viewers. “Ashleys Kenya Limited adhere’s strictly to the pageant theme “Beauty With A Purpose” by emphasizing strongly on morals and philanthropy.”
Miss World brings nations of the world together, promoting unity and togetherness among 140 countries who participate every year. In additional to unity, it also plays a role in raising awareness about challenges facing the world such as poverty, disease and conflict while promoting tourism of individual countries.