Today, Beauty with a Purpose is also the name of a special annual award programme that singles out and recognises the Miss World contestant who is shown, through charitable works, to have made a real difference to people in need in her homeland. Charity work is integral to the Miss World ethos and part of the brief to contenders in each country is that they volunteer their time or fundraise for charity. All of the money raised goes to the nominated cause and the entrants’ records are credited with details of their personal contribution. Their hard work, dedication and above all, results, are what puts them in the running for the Beauty with a Purpose award. Beauty with a Purpose is staged as part of the festivities just prior to the pageant itself and since 2005 the winner has automatically been awarded a place in the Miss World semi finals. Miss World Kenya, partners with the Beacon of Hope, a local charity that supports children from families that are afflicted with HIV/AIDS.