Miss World is like no other pageant as it promotes not only outer beauty but inner beauty and hence the tagline of “Beauty with a purpose”. This is the category that sets apart Miss World franchise from all other franchises in the world, it emphasizes on beauty with brains which is an aspect that enables participants to make an impact and change the lives of those in their immediate society.
In the last 15 years Ashleys Kenya Limited together with other sponsors, has been able to conduct successful pageants every year to find a Kenyan representative for Miss World. The event is an international showcase of talent, culture and world cohesion, its the second largest event in the world in terms of Countries participating (140) after the World Cup.
The Miss World Kenya Title is a brand of its own and many people are synonymous with it owing to the fact that the organization and its previous holders have done a lot of amazing and life changing projects that have touched and improved many lives.
Amongst the many other beauty and pageantry contested titles, Miss World Kenya stands on a league of its own; it has given a livelihood to many young girls through creating job opportunities locally and internationally.